Thank you Treehugger for the awesome write up on our new, yet very old initiative to end the use of shark squalene in cosmetics!

“Shark Allies hopes to change this with a new campaign to educate people about how cosmetics purchasing affects shark populations. It wants people to commit to avoiding animal-based squalene in beauty products, to demand shark-free products from retailers and manufacturers, and to help spread awareness of the problem among friends and communities. Its website contains letters and fact sheets that can be used to educate, inform, and support arguments. 

"Use a friendly approach with your community based businesses," Shark Allies urges. "Give people a chance to absorb new information." It may come as a shock to many that beauty products contain such a fishy ingredient, but it doesn't take much to convince them that it's a bad idea, especially when plant-based substitutes exist. We just have to be willing to pay a little bit more, which seems a small price for the life of a magnificent shark somewhere in the ocean.”