Awareness and education
#RespectNotFear
Sharks are one of the true underdog species of the animal world. They have been hated, misunderstood, and misrepresented. A critical component of this change in attitude lies in how we portray sharks in the media and through film As long as sharks are demonized, the public will not see beyond the fear and will not care about sharks. For many years the expression “the only good shark is a dead shark” was predominant. Thanks to many good documentaries, hundreds of positive images in books and articles, and on social media, this image is slowly changing. There are now more young children that absolutely love sharks and many adults feel the same. To encounter a live shark in the wild is still an intimidating experience, but for many people, it is the ultimate adventure that they dream about.
We still have a long way to go to get sharks accepted by the general public. There are now many avenues through which that can happen. We try to be creative and move the discussion along in many formats, making use of the incredible beauty of sharks and replacing the fear with awe and respect for the animals.
Art installations & events
Creating awareness events and inspiring education for a new understanding of sharks through visual arts. (Enter)
scholarship
The “More like Jimmy” scholarship for students of marine and environmental sciences. Fostering the next generation of ocean stewards. (Enter)
Knowledge base & resources
Explore the fascinating corners of the ocean and the threats each face with the Oceans Knowledge Base. We believe science is the foundation of conservation, dive into the resources that support our articles. (Enter)
Extinction soup
A documentary about the one product that is responsible for the death of millions of sharks every year. Follow Stefanie Brendl’s journey to pass the first shark fin trade ban, Hawaii 2010. (Enter)
courses, CAREERS & VOLUNTEERING
Finding a way to steer your life and work towards shark and ocean conservation can be challenging. Tips, links, contacts and some cool anecdotes might help. (Enter)