As Shark Content Soars, Flying Great Whites Disappear - Forbes

Photo by Chris Brunskill via Forbes and Getty Images

Thank you to Joe Sills and Forbes for the Shark Week feature on our newest inactive, Shark Species Valuation Reports!

“California-based non-profit Shark Allies recently released a series of financial reports—in partnership with Endangered Wildlife OÜ—that reveal significant economic figures connected to sharks on screen. According to the reports, ‘Shark Week’ brings in $60 million annually for Discovery… ‘We have to start seeing the true value of sharks alive versus only seeing the value of sharks as a collection of pieces that can be slaughtered, butchered and sold off,’ says Shark Allies founder and executive director Stefanie Brendl, who adds that the dollar figure of living sharks can be calculated and should be brought into fishery management decisions… Brendl hopes her organization’s figures will encourage the entertainment industry to invest in the protection of one of its most valuable animal stars. In some areas, like Mexico’s Guadalupe Island, great white individuals carry a lifetime value of more than $1 million.”