Shark Allies Launches Shark-Free Label for Consumer Products - Sport Diver

Thank you Melissa Smith of Sport Diver for covering Stream2Sea’s “Super Hydration Squalane” launch with the first ever Shark Free Seal! To learn more about how to tout the seal on your products, visit our Shark Free Products campaign.

“‘We want consumers to think of sharks in their cosmetics, just as they do with seeking out vegan products, ones free of parabens or a Leaping Bunny certification,’ says Laurel Irvine, Shark Allies’ development and communications director.

20 percent of revenue from of Stream2Sea's shark-free Super Hydration Squalene will be contributed to Shark Allies' educational initiatives.

Stream2Sea recently became the first company to earn the Shark Free seal on its packaging.

‘We joined the Shark Free Products Campaign because we want our customers to know that we aren’t part of an industry that kills three million animals every year,’ says Autumn Blum, founder of Stream2Sea, in the release. The company has always used squalene made from olive oil in its reef-safe sunscreens and other skincare products.

Although the shark deaths contributed to the cosmetic industry are diminutive compared to the fin trade — which kills an estimated 100 million sharks per year — it’s a much easier sector for individuals to impact.

‘It is something we feel we can change with public perception and education,’ said Irvine.”