Every year for Shark Week, Even Keel Tattoo in San Diego puts on a shark event like no other - five tattoo artists doing nothing but shark tattoos for 3 days in a row, all to benefit shark conservation with Shark Allies and the local Pacific Beach businesses. Fans of the artists wait all year to line up and take part in this legendary event, showing a tremendous amount of love and support for sharks. The Shark Allies team camps out all weekend to provide shark education and engage the customers in discussions about conservation and how to take action together.